About Us

At NAOW Hair, we’re redefining what’s possible in hair care for water-loving women everywhere. Founded with a mission to empower women to embrace the water without sacrificing style, NAOW Hair creates innovative, high-quality fiber-laced synthetic wigs designed to keep your natural hair dry. With a patent pending, our signature product, the Swim Cap Wig™, combines the functionality of a swim cap with the beauty of a premium wig, letting you enjoy the beach, pool, or any water immersion activity with ease and confidence.

We’re more than just a wig brand; we’re a movement. NAOW stands for “Not Afraid of Water,” which is exactly how we want every woman to feel when she wears our products. Our wigs are crafted for women who want to fully experience life, whether they’re diving into the ocean, swimming in the pool, or facing a rainy day with confidence. We’re here to support water enthusiasts, as well as those facing hair loss due to medical conditions, providing a stylish solution that inspires self-confidence in water.

Every NAOW Hair product is made with care, quality, and purpose. With our unique fiber-laced synthetic lace frontal, silicone base Swim Cap Wig™, you don’t have to compromise between looking fabulous while enjoying water immersion. We’re here to ensure that beauty, resilience, and confidence are always within reach. Dive into life with NAOW Hair—because you deserve to look and feel amazing, no matter where the water takes you.